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June 28, 2017

Poor data quality gives search a bad rap

If you’re involved in managing the enterprise search instance at your company, there’s a good chance that you’ve experienced at least some users complain about the poor results they see. 

The common lament search teams hear is “Why didn’t we use Google?” when in fact, sites that implemented the GSA but don’t utilize the Google logo and look, we’ve seen the same complaints.

We're often asked to come in and recommend a solution. Sometimes the problem is simply using the wrong search platform: not every platform handles every user case and requirement equally well. Occasionally, the problem is a poorly or misconfigured search, or simply an instance that hasn’t been managed properly. Even the renowned Google public search engine doesn’t happen by itself, but even that is a poor example: in recent years, the Google search has become less of a search platform and more of a big data analytics engine.

Over the years, we’ve been helping clients select, implement, and manage Intranet search. In my opinion, the problem with search is elsewhere: Poor data quality. 

Enterprise data isn’t created with search in mind. There is little incentive for content authors to attach quality metadata in the properties fields of Adobe PDF Maker, Microsoft Office, and other document publishing tools. To make matters worse, there may be several versions of a given document as it goes through creation, editing, reviews, and updates. And often the early drafts, as well as the final version, are in the same directory or file share. Very rarely does a public facing web site content have such issues.

Sometimes content management systems make it easy to implement what is really ‘search engine optimization’ or SEO; but it seems all too often that the optimization is left to the enterprise search platform to work out.

We have an updated two-part series on data quality and search, starting here. We hope you find it helpful; let us know if you have any questions!

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