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May 27, 2011

An example of poor 'related' results

Kudos to LinkedIn for their successful IPO a little more than a week ago. They stroke me as a social media site that has a model that Bill Hewlett and Dave Packard could get behind: charge your customers for a quality product or service. They've enhanced their revenue stream with advertisements; but people do pay to subscribe to premium services. It will be interesting to see how that part of the stream grows over time.

LinkedIN_NIE_Related Today i was reviewing our company profile, and I was surprised to hear that we were mentioned in Bloomberg, Fox Business, and redOrbit. I decided I better see what they said about us, although i really didn't we were going to be mentioned as a takeover target. Much to my disappointment, we were not mentioned in any of the articles. As far as i can tell, the only thing these three sites had in common with our name was - the word 'new'.

I've not had a chance to dig in to verify this is the criteria they use: but it seems silly to decide that a match on a single term in a company name showing up on Bloomberg means that the result is relevant. If so, we should have called our company "The New Idea Engineering".

I'd really hope that a company with such reach and so many smart people (and search gods!) could figure out how to make search work. What do you think?





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